- Looking at what is on your plate can make you 'bored' with a meal
- Similarly, viewing photos of other people's food causes 'sensory boredom'
- This can stop people wanting to eat certain foods or enjoying them less
- The more pictures looked at, the more an appetite can be suppressed
Taking photos of food on Instagram has been voted one of the most annoying habits of the site but new research suggests the trend could actually be damaging our appetites, too.
The study from Brigham Young University in Utah has found that looking at too many pictures of food can make it less enjoyable to eat, and can even put people off eating it in the future.
This is because looking at pictures of what is on a plate can make people bored with their meal before they've even taken a bite.
The study from Brigham Young University found that looking at too many pictures of food can make it less enjoyable to eat, and can even put people off eating it in the future. This is because looking at pictures of what is on a plate can make a person bored with their meal before they've even taken a bite
'FOOD PORN' IS GOOD FOR YOU
The research from Brigham Young University contradicts previous research by Minnesota’s Carlson School of Management.
In this earlier study, scientists claimed taking a photo 'puts you in the moment and in doing so, heightens your senses.'
The person taking the photo does, on some level, feel the difference creating an incentive to continue the practice.
This leads to people taking photos of food as a habit.
A series of experiments proved to the researchers habits and rituals enhance the experience of food, and other activities.
Equally if people constantly see photos of burgers or cakes, for example, on Instagram and other photo sites including Pinterest, the next time they have a burger, they won't enjoy it as much.
'In a way, you’re becoming tired of that taste without even eating the food,' said study co-author and university professor Ryan Elder.
'It’s sensory boredom - you’ve kind of moved on. You don’t want that taste experience anymore.'
To reveal this food-photo phenomenon, Elder and co-author Jeff Larson asked 232 people to look at and rate pictures of food.
In one of their studies, half of the participants viewed 60 pictures of sweet foods like cake, truffles and chocolates, while the other half looked at 60 pictures of salt foods including chips, pretzels and fries.
After rating each picture based on how appetising that food looked, each participant finished the experiment by eating peanuts, a salty food. Participants then rated how much they enjoyed eating the peanuts.
The people who had looked at the salty foods ended up enjoying the peanuts less, even though they never looked at peanuts; just at other salty foods.
Half the participants saw pictures of sweet foods, while the other half saw salty foods. After rating each picture based on how appetising it looked, everyone was given peanuts. Participants then rated how much they enjoyed eating the peanuts. The people who looked at salty foods enjoyed the peanuts less
The researchers believe the subjects satiated on the specific sensory experience of saltiness looking at the images so felt they had already experienced it when they came to eat them.
Satiation is defined as the drop in enjoyment with repeated consumption. Or, in other words, the fifth bite of cake or the fourth hour of playing a video game are both less enjoyable than the first.
['If you want to enjoy your food consumption experience, avoid looking at too many pictures of food,' Larson said. 'Even I felt a little sick to my stomach during the study after looking at all the sweet pictures we had.”
That said, Larson continued that if someone has a weakness for a certain unhealthy food, say, chocolate, and want to stop eating it, they could try looking at more pictures of that food.
'You do have to look at a decent number of pictures to get these effects,' Elder said. 'It’s not like if you look at something two or three times you’ll get that satiated effect.'
Larson and Elder, along with University of Minnesota coauthor Joseph Redden, published their findings in the Journal of Consumer Psychology.
Read more: http://www.dailymail.co.uk/sciencetech/article-2443652/Need-lose-weight-Try-FOODSTAGRAM-diet--Instagram-photos-meals-curb-appetite.html#ixzz2h2p58uNv